One virus has affected billions of lives and so many industries that we might have taken for granted in the past as a source of revenue. The latest edition of the UNWTO World Tourism Barometer shows that the near-complete lockdown imposed in response to the pandemic led to a 98% fall in international tourist numbers in May when compared to 2019. The Barometer also shows a 56% year-on-year drop in tourist arrivals between January and May. This is equivalent to a decrease of 300 million tourists and US$320 billion lost in international tourism receipts.

When we usually think of tourism, we are in the place of a tourist who is excited to explore a new location with friends and family. However, those in positions of leadership and influence view tourism as an elemental part of a country’s economy and jobs. In order to encourage visitors amidst this pandemic, tourist destinations need to implement and follow all the protocols necessary for the new world reality.

Today, 53% of destinations worldwide have started to ease travel restrictions bringing hope to those who need a much-needed escape.